When you throw good money after bad, you’re spending more and more money on something (or someone) that will never yield positive results for all you’ve invested.
On September 12, 2011, Kenneth W. Davis posted a short info bite to his site. Davis, who is a past president of the Association of Professional Communication Consultants, addressed the issue of investing time and effort into writing a piece and bad decisions made therein. The info bite was aptly entitled:
This Week: Don’t Throw Good Money After Bad
The phrase certainly grabs readers’ attention and perhaps this is why it makes such a reliable headline. When the Montreal Gazette wrote an article that stated Quebec Transport Minister Michel Clair “might just as well paint fleur de lys on dollar bills and throw them into the air” the title of the story was:
Good Money After Bad
Used in headlines, the phrase…
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